Dealernews Blogs

Monday, August 24 2015

Owning a powersports dealership is like walking up a down escalator while juggling and singing “The Star-Spangled Banner,” with people throwing rocks at you. As if that weren’t enough, someone decides to set fire to the escalator. Not a pretty picture — or an easy task.

Monday, August 17 2015

THE 2015 Sturgis rally seems to be one for the record books. Some say a million people were in the Black Hills for the 75th annual rally and races. Estimates I’ve heard are anywhere from 800,000 to a million-two. Anniversary year, good weather, lots of concerts, spendable income.

Monday, August 17 2015

Dear Ma,

I hope you're adjusting to heaven in the short time you've been up there. I am having a hard time adjusting to life without my mother, but I know you're looking down and watching over me so that makes me feel better.

We have lots of cool stuff happening around here at Strokers Dallas. We have launched a state-of-the-art website www.strokersdallas.com and it's like nothing our industry has ever seen before.

Monday, August 17 2015

As might be expected of the world’s oldest continuing motorcycle manufacturer, established in Redditch, England in 1901, the marque has changed hands a number of times through the years. In 1957 the tooling and rights to produce the 350cc Bullet was sold to the Madras Motorcycle Company in India, and eventually became Enfield India.

Friday, August 07 2015

Benelli, was established in 1911, in Pesaro, Italy, when the widowed Teresa Benelli, started a bicycle and motorcycle repair business to provide stable work for her six sons, and is arguably Italy’s oldest brand still in operation.

Friday, July 31 2015

IT'S ALWAYS a mad dash when a vehicle manufacturer announces its new model lineups all at once (or just about). Consider the sheer domination of press coverage a manufacturer can receive in a set amount of time as editorial teams scramble to get all the news posted. Sure, multiple announcements stretched out over a season works if you’re rolling out new models one by one—especially if you have a lot of brand-new technology or design to talk about and you don't want one to trip over the other.

Wednesday, July 29 2015

Speed Week at the Bonneville in Utah has been canceled for 2015, the Southern California Timing Association has announced.

The reason? Not enough salt at the salt flats.

By mid-July only one of Bonneville's four courses had a maximum of 2.25 miles of dry salt, far less than three to six miles needed for the land speed runs organized by SCTA, the organization stated. “The rest of the salt flats are either wet, or wet and muddy,” SCTA reported on its website. “If the wet salt gets dry, future events could be possible.”

Monday, July 20 2015

The most demanding job position in service may be that of the service writer. Along with having significant responsibility with no, or little authority it is a position that engages with many people and departments that can include:

Customers                    Technicians                 Service Writers               Service Foreman         

Service Manager           Service Dispatcher       Service Porter              Vehicle Detailer

Parts Manager              Sales Manager              General Manager          Store Owner

Friday, June 19 2015

THERE WAS A TIME when “3D” meant cheesy horror movies and cheap cardboard glasses. These days, 3D is associated with technology and the ability to create custom, one-of-a-kind pieces. (Oh, the cool things I could make if I had a 3D printer!)

In 2014, Bell Helmets announced its custom-fit helmet program, which incorporates a 3D scan of the buyer’s head so that the interior provides a unique, custom fit. The idea, of course, is that a better fit means both more comfort and improved safety.

Thursday, June 18 2015

THE VALUE OF motorcycle salespeople is disappearing faster than a Snapchat exchange between teenagers.

In the days of yore (officially 1983, for you millennials), if customers wanted information about a motorcycle, they went to someone who sold that motorcycle. That salesperson possessed all the brochures, all the training and all the information.

Not anymore. Thanks to the online availability of specs and the prevalence of peer-to-peer forums and comparison websites, all of that and much, much more are available to consumers on their smartphones.

Wednesday, June 17 2015

I'LL TELL YOU A SECRET: I never wanted to be editor of Dealernews.

Wednesday, June 17 2015

THE JUNE ISSUE marked Dealernews' 50-year anniversary—a significant accomplishment for a trade publication.  Fifty years is five years more than my career in the motorcycle industry, although I've been a rider since 1967 when I got my Learner's Permit and bought a 1947 Harley-Davidson Servi-Car to terrorize Milwaukee's neighborhoods. Looking back, I now realize I was bucking the trend. I rode a three-wheeler at the start of my life's adventure with motorcycles, rather than the end like so many baby boomers do today.

Tuesday, June 16 2015

IN MAY I focused on the positive mental shortcuts (known as heuristics) that assist people in making good decisions. By understanding how your customers’ brains are wired, you can accelerate your sales. Now, I want to explore biases, which are negative mental shortcuts. These cognitive illusions, much like optical illusions, twist the way people think about reality.

Thursday, June 11 2015

IN MY OTHER ROLE as a contract parts and service sales trainer for Harley-Davidson University, I've had the pleasure of working in, and/or visiting dealerships across the country; Australia too. I've been to hundreds of service departments over the years, many of which have very progressive layouts and operating policies and procedures. I learn a lot of best practices from these visits.

Thursday, June 11 2015

Rule 1: Focus on customer retention. Arguably, acquiring a new customer is one of the most expensive and difficult challenges for any business. Yet for some reason, there is an enormous temptation to quickly forget about that new customer after the sale is made and continue to seek more new blood.

A huge mistake is to view marketing dollars spent on existing customers as giving it back, rather than protecting an asset and stimulating more repeat and referral business.

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